Effective use of Social Media in a Crisis
When crisis strikes in the Digital Age, the news cycle can impact your brand in a matter of minutes. At times like these, what you do next matters most. In today’s fluid social media environment, companies, countries and organizations are trying to understand how best to leverage social media tools to proactively engage with key audiences and protect their brands in times of crisis. In an environment where innuendo ...more »
When crisis strikes in the Digital Age, the news cycle can impact your brand in a matter of minutes. At times like these, what you do next matters most. In today’s fluid social media environment, companies, countries and organizations are trying to understand how best to leverage social media tools to proactively engage with key audiences and protect their brands in times of crisis.
In an environment where innuendo parades as truth and misinformation can spread like wildfire, understanding in advance best practices for protecting online reputations before, during, and after a crisis occurs will ultimately determine success or failure in the Court of Public Opinion.
In this session the speakers will offer:
· Case studies of social media crisis engagement efforts
· Do’s and Don’ts for blogger engagement in times of crisis
· Integrating online and offline strategies for coordinated messaging and crisis response
· Best practices for working with clients to develop crisis plans before a crisis hits and for implementing rapid response social media crisis tactics
· Effectively advising reluctant or skeptical clients on the importance of wading into the social media space in times of crisis.
As Vice President at TMG Strategies, Gayle Weiswasser leads the development of communications plans to bridge perception gaps, foster dialogue, and create long-term relationships for clients. She has a particular expertise in outreach to moms in social media and how to develop long-term relationships with brand influencers. A former lawyer, she also has advised clients on how to use social media to research jury pools and community attitudes toward litigation-related issues.
As chair of Levick Strategic Communications' Digital Media Practice, Dallas Lawrence leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs. Mr. Lawrence’s expertise lies in integrating both offline and online efforts into coordinated outreach programs that bulletproof reputations online and ultimately help clients win in the Court of Public Opinion.
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